Executive Education
for the Beverage Industry
Built by industry experts and designed to accelerate wine & craft spirits business mastery.
ABOUT M. ACADEMYMaster the business of wine and craft spirits. M. Learning Academy’s courses equip you with the financial strategy and cross-functional leadership skills needed to confidently lead teams, drive revenue, and grow your brand.
Reaching the next level takes more than passion for your brand. If you're ready to elevate your leadership and accelerate your brand or career in the industry, M. Learning Academy is for you.
Real-World Beverage Business Training
One focused objective:
Improve your company’s financial performance. Learn real-world strategies and practical business tools to make smarter decisions, strengthen sales, and lead teams that drive growth.
Learn from industry experts:
Our curriculum is created by C-suite executives and industry leaders who have successfully built brands, managed national distributors and navigated the DTC and three-tier system complexities firsthand.
Build while learning:
Each course focuses on practical wine & craft spirits business training instead of passive video lectures. Structured learning frameworks and hands-on exercises help you apply what you’re learning while driving measurable results in your business.
Meet Your Instructors
Meet Amanda W. Higgins & Peter Baedeker, the experts behind M. Learning Academy. With decades of experience in the beverage industry, they are passionate about sharing their knowledge and helping businesses thrive, whether they’re in startup, high growth or turnaround mode. Join them on this transformative journey to unlock the secrets of building brand value.
Future courses are planned with former executive finance, marketing, operations and DTC leaders. All M. Learning Academy instructors are selected based on their real operational experience, not current or former title or credential.
M. LEARNING ACADEMY IS FOR
Winery and craft spirit brand owners
National and global sales leaders
High-potential sales managers seeking promotion into executive leadership
Professionals transitioning into VP-level or C-suite roles
